Victorias Secret is a popular brand among the modern woman. The Victorias Secret Pink collection is an attempt by Victorias Secret to cater to the undergraduate girls. The Victorias Secret pink line was launched in the year 2004. The brand has a lot to offer to the college going segment. The designs and cuts have been made keeping this segment in view. The pink range has a lot to offer like sleepwear and loungewear.

Some of the popular Victorias Secret pink range includes

• Victorias secret pink sweatpants
• Victorias secret pink sweats
• Victorias secret pink swimsuit

Victoria’s Secret is actively involved in the promotion of Victoria’s Secret Pink. It is promoted by carrying out tours across college campuses. It also has a tie-up with the popular music channel MTV. Victorias Secret Pink is also promoted through some of the popular webspaces like Facebook, MySpace and other blogs that are of interest to the youth.

In the year 2006 Ashlee Simpson was made the victorias secret pink icons. It was first time in the history of Victorias Secret that a non fashion model was made the face of Victorias Secret. Over the last 12 years Victorias Secret has received nominations in a lot of categories. The Victorias Secret Pink range is a comprehensive one offering the best variety to the teens of today. Some of the popular products on offering are Victorias secret lotion, Victorias secret perfume, Victorias secret shoes, Victorias Secret bra, Victorias Secret bikini, Victorias Secret cover-ups, Victorias Secret beach hoes, Victorias Secret bags, Victorias Secret beauty items, Victorias Secret gift cards, Victorias Secret pantie etc.

Victorias Secret Pink has adopted a very nice marketing strategy for its collection. It has roped in college going teens for the promotion of its products. Before the launch of Victorias Secret Pink the company did not operate in this segment, with the launch of the company has been able to increase its market share.